Hidden persuasion : 33 psychological influence techniques...

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Hidden persuasion : 33 psychological...

Hidden persuasion : 33 psychological influence techniques in advertising

Andrews, Marc, Baaren, Rickert Bart van, Leeuwen, Matthijs van

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This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Kategorije:

Godina:

2013

Izdavač:

BIS Publishers

Jezik:

english

ISBN 10:

9063693834

ISBN 13:

9789063693831

Fajl:

EPUB, 27.53 MB

IPFS:

,

english, 2013

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